While writing a good job description is not difficult, it does take time and require some planning. There are seven main areas a job description needs to cover in order for it to be an effective tool in your recruitment process:
About the company
Prospective candidates will want to know information about the business including details like size, history, and the key market sectors it operates in. Business objectives should also be set out here. Good candidates will want to understand the company’s long-term goals to assess whether they fit with their own personal ambitions.
About the team
Explain how many people are in the team, how it’s structured, how the function fits into the company as a whole, and say who the key people are that the role holder will need to work with. Does the team have a specific culture, independent to the rest of the company? To ensure a good cultural fit, the more detail you can provide the better.
About the role
What is the reason for the vacancy? What are the main duties? What is the purpose of the role? What skills will be needed to do it? What training can be provided to help do it? What background would help? What previous achievements will be considered either essential or useful?
How the role will develop
How will the role look in the future? Where might it lead? What opportunities for progression are there? Remember that good candidates will be looking for a job specification that illustrates consideration for future progression.
Personal qualities required
What kind of personal qualities does the role call for? Be aware that there can be a tendency for an employer to specify the qualities of a person they like or is like them, rather than someone who is most suited to the role. Most teams benefit from a breadth of personality profiles. Be sure to shape the personal attributes to the role and not just the team or company culture.
About the package
Full details of all benefits need to be explained. We’re all motivated by different things, and sometimes what may seem to be a minor benefit can tip a candidate in favour of a particular job.
Process & timescales
When will the interviews take place and where? Who will be involved? How many stages will there be?
This is by no means an exhaustive list of inclusions, but ensuring you address these key points will be the foundation for a professional job description which will help you to attract the right candidates.